Branding
E-Commerce
Branding in e-commerce is a critical aspect of building an online business. It involves the creation of a strong and recognizable brand identity. On this page, I will showcase the process of creating a website design specifically for selling digital and painting art pieces.
Here are the points that I took into the process of branding an e-commerce website:
1. Establishing an overview concept that includes defining the brand's values, mission, and goals.
2. Before start designing the website prototype, an overall user experience on the e-commerce was created website through a sitemap, which helped me define the structure and hierarchy of the website by illustrating how different pages and sections are going to be interconnected.
3. After taking the brand overview and all the other characteristics into consideration, I developed a clear brand identity, containing the logo and its variations for multiple purposes, typography, color palette, and aesthetics.
4. A final prototype was designed to visually represent the website's homepage and functionality. Thoughtful design choices and a cohesive brand identity have established the groundwork for an engaging, visually appealing, and user-friendly online platform, showcasing and selling digital and painting art pieces.
Work in Progress!
