Hot Sauce
Mascot
Six characters, each with a unique style and concept, were created to represent 'Perro Bombero' - a firefighter dog - for a hot sauce brand. The main ingredient of this hot sauce is the world-famous Jolokia Pepper and each character was designed to embody the tasty and fiery spirit of the pepper.
Four different mascot designs were selected and turned into label prototypes. Following careful review and consideration, only one of these prototypes was ultimately chosen to serve as the official mascot and brand representation.
Final chosen mascot version
A fun and playful mascot that embodies the heat and excitement of the hot sauce.
The design features a “Fire-Fighter” dog spitting flames.
Hot Sauce Label
Primary Colors
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FFDC15
F7951E
A91E24
040707
Typography
